Anything can happen on livestreams. And that’s exactly why they’re so exciting! However, creating a successful livestream community takes work. So here are my tips to help you build a strong livestream community that everyone will want to join.
The livestream experience
The experience of watching a livestream, like any other type of entertainment, is all about the host. The DJ could be playing great music and have a wonderful setup, but if they’re not engaging with their audience or providing value, viewers are going to lose interest fast.
The first thing to do is identify the vibe you want to create.
When people come to watch your livestream, what kind of experience do you want them to have? Is it a place for friends and family to hang out and relax together? Is it a place for your viewers to dance or jam along with the music? Is it somewhere they can discover new artists and connect with other fans from around the world? Or do you want it to be an educational resource where people can learn about DJing, mixing and production techniques, software or hardware products that could help improve their skillset as DJs or producers, etc.?
If you want to make your streams more engaging, there are a few things you can do. First, respond to as many messages from viewers as possible. Remember, your viewers are the key to your success, so don’t be afraid to chat with them. You can also keep viewers informed of what you’re doing. You can do this by either providing a running commentary, or by opening your stream up to requests and comments.
Your stream brand
Having a great online presence starts with having a clear brand identity. Your brand is more than just your logo; it’s how you present yourself as an artist and what you stand for as a person. Defining your brand helps cement your place in the industry by defining how you want people to see you. Think about what kind of artist you want to be known as and then use this definition across all social media profiles, websites and other marketing materials so people can easily recognize your work.
Moderating your livestream
Live stream moderators are the backbone of any live streaming community. They’re responsible for keeping the peace, answering questions, and making sure that everyone is having fun. If you’re thinking of finding a moderator, here are some tips to help you get started:
They should be friendly, positive and welcoming. The best moderators are those who can make everyone feel welcome and comfortable. Remember that they are representing you, so their behaviour should reflect positively on you at all times.
It’s also important for you to let users have their own conversations without too much interference from you or the mods. This will help them feel more comfortable talking with one another without worrying about being reprimanded by an admin or moderator who’s watching over them.
Don’t be afraid to step in when things start getting out of hand — but don’t do it too often! Moderators need to walk a fine line between letting people do what they want and stepping in when things start going too far or becoming inappropriate. The key is knowing when enough is enough; if someone makes offensive comments or goes against your community values then they should bring the sword down.
Using social media
The best way to grow your livestream community is by using social media as much as possible. The more people you reach, the more people will be able to see you live on air.
You can share information on Facebook, Twitter, Instagram, TikTok and other platforms to let people know when you’re going live and where they can watch it.
Encourage friends and family members who aren’t active on social media yet to join in via email newsletters or text messages: even if they don’t have access right away – maybe just send them links so they still get notified when things go live!
The key is to use social media as a way to connect with your audience. It’s not just about broadcasting your next show or album release — it’s about building relationships with people who love what you do.
Finding your audience
Finding potential audience members to join your DJ livestream is a huge part of the overall strategy. There are a number of ways to do this, like advertising on Facebook and Instagram, or using an email list.
If you have an existing mailing list, you can also send out an email blast to your followers and fans asking them to watch your DJ livestream.
If you’re a new livestreamer, or even just someone who wants to learn how to DJ, there are communities out there that can help you. You can find them on Facebook groups, which are free and easy to join.
To get started, search for “[your city] DJs” in the Facebook search bar.
Livestreaming is something that every DJ should explore. The tips and tricks outlined above will help you create a livestream effectively and grow an active community from it.